9 million cars sold in the Indian market by Hyundai Motors since its debut in 1996.
India is one of the fastest-growing automobile markets in the world. According to popular research, the country’s auto market which is currently valued at USD 32 billion is expected to reach a valuation of USD 54.84 billion by the year 2027. The electric vehicle (EV) market is estimated to touch a figure of USD 7.09 billion in India by 2025. Despite the potential and growth of the domestic market, we witnessed the exit of high-profile brands like General Motors, Ford, Datsun, and Fiat in the country.
Automakers’ failure can be attributed to competitiveness, consumer behavior, government incentives, and supply chain disruptions. That’s not all gloomy or bad news as we have the example of Hyundai Motor Company which holds the second-largest share of the domestic car market after Maruti Suzuki. The South Korean automaker made its debut in 1998 with the Santro. Despite a few lackluster years recently, the company has made a strong comeback and emerged as a major rival to dominant Maruti Suzuki and a challenger to Tata Motors.
So, what makes Hyundai Cars so successful and popular in India, and why do many people love the Hyundai car? If you are planning to buy a new or used Hyundai car, here are the top reasons behind Hyundai Cars Model’s rise in the domestic market.
One factor that made Hyundai Cars models successful is the excellent customer service and after-sales support. With over 5000 service and customer touchpoints in the country, one can find solutions to mechanical issues or get answers to service queries. After a Hyundai car purchase, you access Hyundai roadside assistance if your vehicle breaks down anywhere on the road.
Indian buyers are conscious of vehicle safety, and Hyundai car models are high on safety. The South Korean automotive giant has been manufacturing cars with an emphasis on developing resilience and passenger safety. Hyundai’s signature K1 and K2 platforms boast a body structure frame built out of 50 percent high-strength steel for a safer driving experience. Its latest flagship offering, the Hyundai Tucson is also the first SUV model in its segment to offer Level 2 ADAS function. This safety technology helps the SUV prevent accidents from happening and protects its occupants.
Hyundai announced its arrival in the Indian market with Santro in 1998. Feature-rich cabin, tall boy body style, and introductory pricing of Rs 2.99 lakh (ex-showroom) broke the dominance of Maruti Suzuki’s popular seller, the Zen. At one time, Santro comprised 76 percent of total Hyundai Cars purchases in the country. Over the years, the Santro became a brand in itself due to the low cost of ownership, styling, features, safety, spacious cabin, and decent fuel mileage. It soon became the favored option for consumers looking to own a small family car.
Hyundai’s design philosophy has evolved with time and consumer behaviors. The automaker’s attractive and eye-catching cars caught the imagination of Indian buyers right from Santro to the fourth-generation Tucson SUV. Hyundai’s fluidic design made its appearance with the launch of the Verna back in 2011. The fluidic design constitutes a sporty design, a fashionable front grille, widened headlights, striking rear bumpers, and stylish wheels. Now, the manufacturer has brought in the fourth-gen Tucson that’s styled in the new “Parametric” design language. With constant evolution, Hyundai has managed to stay at the top in the Indian automobile market.
From the advanced VTVT technology to the CRDi diesel engines, Hyundai cars were ahead of their peers. From day 1, Hyundai’s vehicles were powered by engines that are the benchmark in their segment. Hyundai cars are not only known for their reliable and efficient engines but their performance too. With the advent of new turbo petrol engines, buyers are getting performance alongside fuel efficiency.